The Nigerian middle class: Who they really are, in data
A demographic and consumption analysis of Nigeria's emerging middle-income segment, using six datasets across three years.
Read →
DATA ANALYTICS · BUSINESS INTELLIGENCE
Decisions,
Decisions,
made with evidence.
Swiftrio helps Nigerian and African enterprises convert complex data into clear strategic decisions. Pricing. Market entry. Customer behavior. Risk. We make data make sense.
TRUSTED BY 40+ ENTERPRISE CLIENTS · 12 INDUSTRIES · ABUJA
MARKET DEMAND INDEX — Q1 2026
100
75
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Sample analysis · Nigerian banking sector
We answer the questions
that matter most.
Every business has questions only data can answer. What's our real customer profile? Where's the market growing? Why are we losing share? What's the right price?
Swiftrio is built to answer them — combining advanced analytics, deep industry knowledge, and pragmatic strategy.
All services →
01 /
Strategy Analytics
Translate ambiguous business questions into rigorous quantitative analyses. Pricing studies, market sizing, competitive intelligence.
02 /
Market Intelligence
Deep dives into Nigerian market dynamics. Demand forecasting, opportunity mapping, regulatory trend analysis.
03 /
Customer Analytics
Understand who your customers really are, what they value, and how they decide. Segmentation, churn, LTV.
04 /
Risk Analytics
Quantify and manage strategic, credit, and operational risk. Modeling, scenario planning, risk dashboards.
HOW WE WORK
From question,
From question,
to evidence, to decision.
I
Frame the question
We work to define the strategic question precisely. Clarity at this stage prevents expensive analytics that don't matter.
II
Gather the evidence
We combine your internal data with proprietary market datasets, public records, and primary research.
III
Analyze with rigor
Our specialists apply quantitative methods — econometrics, ML, scenario modeling. Every analysis is reproducible.
IV
Recommend with clarity
We deliver findings as clear strategic recommendations, not data dumps. Boardroom-ready presentations.
Deep expertise where it matters.
We work where data complexity meets high-stakes decisions. Our analysts have spent years embedded in the sectors that shape Nigeria's economy.
FINANCIAL SERVICES
Banks & Fintech
Pricing, risk, and expansion strategy for Nigeria's leading lenders.
TELECOM
Telcos & ISP
Churn prediction, network economics, and subscriber ARPU optimization.
CONSUMER GOODS
FMCG & Retail
Market share analysis, distribution network mapping, and pricing.
ENERGY & POWER
Energy & Utilities
Demand forecasting and strategic planning for the energy transition.
AGRICULTURE
Agribusiness
Supply chain analytics and behavioral modeling for the agricultural sector.
PUBLIC SECTOR
Govt & Policy
Evidence-based planning and impact evaluation for government agencies.
SELECTED WORK
Strategic questions.
Strategic questions.
Evidence-based answers.
CASE STUDY / 01 · BANKING
"Where should we deploy our next 50 branches?"
Location intelligence combining demographic signals and foot traffic mapping.
+24% PROJECTED GROWTH Read case study →
CASE STUDY / 02 · FMCG
"Why are we losing share in the south-east?"
Regional retail audit and pricing analysis identifying key distribution gaps.
₦12B OPPORTUNITY FOUND Read case study →
CASE STUDY / 03 · AGRITECH
"Which farmer segments will repay loans reliably?"
Credit risk modeling using satellite imagery and transaction history.
38% DEFAULT REDUCTION Read case study →What's the decision
you need to make?
Tell us about the question you're working on. We'll let you know if we're the right partner — and if we are, how we'd approach it.
Schedule a consultationAnalytics services for
high-stakes decisions.
Five service areas. Built for the questions enterprise leaders actually face. Engaged on a project, retainer, or embedded basis.
SERVICE 01
Strategy Analytics
Quantitative answers to strategic questions.
Strategic decisions — pricing, market entry, business model, geographic expansion — deserve more than gut feeling. Our strategy analytics service combines deep industry knowledge with quantitative rigor to answer the questions that shape your business.
- Pricing analytics and revenue optimization
- Market sizing and opportunity assessment
- Competitive intelligence and benchmarking
- M&A target screening and due diligence
Sample output: Pricing elasticity model · Tier-1 Nigerian bank
SERVICE 02
Market Intelligence
Decisions need context. We provide it.
Operating in Nigerian markets means navigating data complexity — fragmented reporting, informal economies, rapid change. Swiftrio Market Intelligence builds reliable views of your market when traditional sources don't go deep enough.
- Demand forecasting and trend analysis
- Regulatory monitoring and impact assessment
- Distribution and channel analytics
- Macroeconomic and sectoral outlook
SERVICE 03
Customer Analytics
Know your customers. Truly.
Customer data is everywhere — and most of it goes unused. We help you turn fragmented customer information into actionable understanding: who they are, what they value, how they decide, and why they leave.
- Customer segmentation and persona development
- Lifetime value (LTV) modeling
- Churn prediction and retention analytics
- Conversion and journey analytics
- Voice-of-customer (VoC) analysis
SERVICE 04
Risk Analytics
Quantify uncertainty. Decide with confidence.
Risk is the cost of decisions made under uncertainty. We help enterprises quantify, model, and manage strategic, credit, operational, and market risk through rigorous analytical frameworks.
- Credit risk modeling and scoring
- Operational risk frameworks
- Strategic and market risk assessment
- Stress testing and scenario analysis
- Regulatory and compliance analytics
SERVICE 05
Operations Analytics
Where work happens, performance follows.
Operational excellence requires visibility — into productivity, efficiency, quality, and cost. Our operations analytics service helps enterprises measure what matters and improve what they measure.
- Supply chain and logistics analytics
- Distribution network optimization
- Workforce and productivity analytics
- Operational KPI design
- Process mining and improvement
HOW WE ENGAGE
Three ways to work with us.
Project
Defined scope and timeline. Best for specific strategic questions. Typical 6-24 week engagements.
Retainer
Ongoing support across multiple initiatives. Includes a dedicated team and regular roadmap.
Embedded
Our analysts work as part of your team, owning portions of your internal analytical agenda.
Where expertise meets
serious data.
Industry knowledge isn't optional — it's how analytics moves from technically correct to strategically useful. Our analysts have spent years in the sectors they serve.
FINANCIAL SERVICES
Banks, fintechs, lenders, insurers
Nigerian financial services is the most data-rich industry on the continent — and one of the fastest-evolving. We work with tier-1 and tier-2 banks, microfinance institutions, fintechs, and insurers on questions of pricing, customer behavior, credit risk, and market expansion.
COMMON QUESTIONS WE ANSWER:
- · "Where should we deploy capital next?"
- · "How do we price for profitability and growth?"
- · "Why are customers leaving — and which ones can we save?"
- · "What's the credit risk in this customer segment?"
- · "How do we differentiate in a crowded market?"
TELECOMMUNICATIONS
MNOs, ISPs, Infrastructure
We support telecom operators and infrastructure providers on customer analytics, network economics, regulatory analytics, and competitive strategy. Our work spans subscriber behavior, ARPU optimization, churn prediction, and infrastructure investment decisions.
COMMON QUESTIONS WE ANSWER:
- · "Where should we invest in network infrastructure?"
- · "What's the right pricing for our data products?"
- · "How do we win and keep high-value subscribers?"
- · "What's the impact of regulatory changes?"
CONSUMER GOODS
FMCG, Retail, E-commerce
FMCG and retail in Nigeria face unique data challenges: fragmented distribution, large informal trade, rapid consumer shifts. We help consumer goods companies understand category dynamics, distribution performance, and consumer behavior.
COMMON QUESTIONS WE ANSWER:
- · "How is our market share changing — and why?"
- · "Where should we expand distribution next?"
- · "What's our optimal pricing across channels?"
- · "Who are our customers really?"
ENERGY & POWER
Oil & Gas, Power, Renewables
Energy companies face long-horizon, high-capital decisions. We support upstream and downstream oil & gas, power utilities, and renewables with market analytics, demand forecasting, and strategic planning.
COMMON QUESTIONS WE ANSWER:
- · "What's the demand outlook for our product?"
- · "How should we think about energy transition?"
- · "Where are the opportunities in renewables?"
- · "Where is policy trending?"
AGRICULTURE
Agribusiness, Agritech
Agriculture is Nigeria's largest sector and one of its most data-poor. We work with agribusinesses and agritech platforms on supply chain analytics, smallholder behavior, and market dynamics.
COMMON QUESTIONS WE ANSWER:
- · "How do farmers behave economically?"
- · "What's the price-to-market dynamic?"
- · "Where are high-yield supply opportunities?"
- · "How do we forecast demand for processed foods?"
PUBLIC SECTOR
Government & Regulators
We support government agencies and development institutions on policy analytics, program evaluation, and evidence-based planning. Our work includes economic impact studies and demographic analysis.
COMMON QUESTIONS WE ANSWER:
- · "What's the actual impact of this policy?"
- · "Who is being underserved — and how do we know?"
- · "What's the evidence base for this decision?"
- · "How should we measure success?"
We publish what
we learn.
Original research, methodology papers, and data briefs. Free to read, shared widely, designed to advance the practice of analytics in African markets.
All
Research Papers
Methodology
Data Briefs
Index-based market sizing in data-poor environments
A practical framework for sizing markets in African contexts where traditional research data is incomplete or unreliable.
Read →
Mobile money adoption in West Africa
Trends, drivers, and inflection points across Nigeria, Ghana, Côte d'Ivoire, and Senegal. 2026 outlook.
Read →Nigerian banking: A sectoral outlook for 2026
Where the sector is heading on growth, profitability, regulation, and digital transformation.
Read →
Smallholder farmer behavior: A credit risk model
Developing predictive credit models for agricultural microfinance using non-traditional data sources.
Read →
Cohort analysis for African subscription businesses
A practical guide to retention analytics in markets with high informal economic activity.
Read →
Cement demand in Nigeria: A 2026 outlook
Construction trends, infrastructure pipeline, and pricing dynamics in the building materials sector.
Read →
Telco ARPU compression: What's driving it
A six-country analysis of why average revenue per user is falling across African telecoms.
Read →
Inflation pass-through in Nigerian FMCG
How quickly consumer goods companies have transmitted inflation to retail prices between 2022 and 2025.
Read →
Demand forecasting with limited historical data
A practical framework for forecasting in markets with short or fragmented data histories.
Read →
Nigerian e-commerce: Sizing the real opportunity
Beyond marketplace GMV — how big is e-commerce really in Nigeria when social commerce is included?
Read →
Power sector economics: A path forward
The economics of Nigeria's power sector and what reform needs to deliver to actually work for industry.
Read →Stay close to our research.
Get our latest research and data briefs in your inbox monthly. No promotional content. Just analysis.
We help leaders decide
with evidence.
Swiftrio's Wuye District office, Abuja
Swiftrio was founded by former senior analysts from McKinsey, Bain, and Africa's leading banks.
We started Swiftrio because we saw a gap: enterprise-grade analytical work, deeply rooted in Nigerian and African market realities, was hard to find. We combined the analytical rigor of global consultancies with the contextual depth of local expertise.
Today, we are a team of 28 analysts and data scientists serving over 40 enterprise clients. Most of us hold advanced degrees in economics or statistics, and all of us have deep local experience.
Five principles guide everything we do.
01 — EVIDENCE OVER OPINION
We don't sell intuition. Every recommendation is backed by data, documented, and reproducible.
02 — CONTEXT MATTERS
Generic frameworks rarely work in African markets. We start with understanding your specific competitive and regulatory context.
03 — RIGOR WITHOUT JARGON
Sophisticated analysis, plainly communicated. Boardrooms don't need technical theater; they need clarity.
04 — DECISION OVER DATA
We're paid to help you decide, not to deliver data dumps. Every project ends with clear, defensible recommendations.
05 — CONFIDENTIALITY ABSOLUTE
Our clients trust us with their hardest questions. We protect that trust without exception.
LEADERSHIP
Our partners.
Adesina Kola
MANAGING PARTNER · STRATEGYFormer McKinsey associate partner. 14 years advising African banks on growth and pricing.
Ngozi Eze
PARTNER · MARKET INTELLIGENCEFormer head of insights at a tier-1 bank. PhD in Economics. Specialist in West African financial services.
Babatunde Akinyemi
PARTNER · DATA SCIENCEFormer lead data scientist at a major telco. MIT-trained. Specialist in credit risk models.
CAREERS
Join us. Build a career in serious analytics.
We hire selectively from across Nigeria and the diaspora. Most of us are economists, statisticians, or computer scientists who chose Swiftrio because we do work that matters.
If you want to spend your career working on the questions that shape African economies, we'd love to talk.
View open roles →CURRENT OPENINGS
- · Senior Analyst — Financial Services
- · Senior Data Scientist — Risk Modeling
- · Associate — Strategy Analytics
- · Data Engineering Lead
- · Analyst — Market Intelligence
Strategic questions.
Evidence-based answers.
Anonymized to protect client confidentiality, but rigorous in the questions, methods, and outcomes shared.
All
Financial Services
Telecom
Consumer Goods
Energy
Agriculture
Tell us about the
decision you need to make.
SCHEDULE A CONSULTATION
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EFFECTIVE DATE: APRIL 24, 2026
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EFFECTIVE DATE: APRIL 24, 2026
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By accessing swiftrio.com or engaging Swiftrio for services, you agree to these Terms. Specific engagements are governed by individual service contracts.
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